SODA-CLUB: AN INTRODUCTION
Sleek and stylish, the home soda maker is a countertop appliance about the size of a coffeemaker that transforms water into fresh, fizzy seltzer/sparkling water at the push of a button. Soda makers operate without batteries, electricity or plumbing, so they are simple to use in a kitchen and great for bringing along on a boat, RV or to a second home. Making seltzer and soda takes just seconds and requires no clean-up.

A reusable, one-liter carbonating bottle (provided by Soda-Club) is filled with water and screwed into the machine fitting. A CO2 carbonator, housed inside the soda maker, adds carbonation at the touch of a button – as much or as little as the consumer prefers. After carbonating the water, the soda drinker simply adds a capful from one of over 25 sodamix flavors to make his or her favorite, great-tasting soda.

Despite recently arriving in the US market, Soda-Club is the global leader of in-home carbonation. Over the past decade, Soda-Club’s home soda makers and soda-making accessories have been sold into over 10 million households in 18 countries around the world. In fact, it is estimated that over 800 million liters of water are carbonated with Soda-Club’s system worldwide each year.

PRODUCT AVAILBILITY
Soda-Club products are available through select retailers, plus several catalogs and internet stores. Our primary focus is building our business on the web. Online revenue doubled in 2005 and we expect online revenue to double again in 2006. We expect this continued growth to derive from excellent word-of-mouth in combination with outstanding public relations exposure and advertising.

SODA-CLUB IN THE NEWS
In recent months, Soda-Club products have appeared in Time Magazine, Food and Wine, Popular Science, The Wall Street Journal, Ebony Magazine, HGTV Kitchen Trends, The Chicago Sun-Times, The Boston Globe, The Baltimore Sun, The Dallas Morning News, The Seattle Times, Cooking Pleasures magazine, msnbc.com and many more. As we continue our PR efforts, and as consumers begin to become aware of Soda-Club (actually, the entire concept of in-home carbonation) we expect that demand will increase exponentially, creating a unique opportunity for affiliates looking to earn healthy commissions. Indeed, we consider our Affiliate Program to be an integral part of our e-commerce growth plan.

BENEFITS OF FRESHLY MADE SODA AND SELTZER
With a home soda maker, a household will save in many ways - save trips to the store, save lugging and storage, save the environment, save sugar and sodium…and save money!

With Soda-Club, soda stays fizzy, thanks to a special hermetic seal in the carbonating bottle caps. That means no more flat, wasted soda. A home soda maker and concentrated sodamix flavors means no more lugging and storing soda. Each bottle of sodamix is about the size of a can of soda but contains enough syrup to make 12 one-liter bottles (about 36 cans) of soda. So, Soda-Club is great for families and for anyone with tight space, including RVers, boaters, college students and urban dwellers.

Soda-Club seltzer/sparkling water has several advantages over store-bought. First, the carbonation can be customized. Secondly, seltzer/sparkling water made with a Soda-Club machine contains no sodium, unlike many store-bought brands. A Soda-Club household will save as much as 50% over store-bought seltzer/sparkling water.

Soda-Club sodas are a sensible alternative to store-bought sodas. Soda-Club’s regular sodamix flavors have 2/3 less sugar, calories, carbs and sodium than regular store-bought soda. Diet flavors are of course sugar-free, contain less sodium than store-bought diet flavors and contain no aspartame – all diet flavors are sweetened with Splenda® brand sweetener.

And finally, soda and seltzer households will save money with Soda-Club. Seltzer starts at just 17 cents per liter; soda starts at just 42 cents per liter. Soda-Club even offers an Energy Drink sodamix that consumers can make for about 25 cents per serving (compared to $1.99 per serving in the store.) Soda-Club is an even greater value when you consider that you’ll stop pouring money down the drain with flat, wasted bottles of store-bought soda. And no more lost deposit fees for customers in bottle bill states. Plus, you’ll help the environment by cutting down on all those cases of store-bought cans and bottles.



SODA-CLUB'S CUSTOMER PROFILE
# Soda-Club has found success in a variety of consumer segments, and is therefore suitable for a variety of affiliates. Our most successful affiliates will likely be those whose primary consumers are: Large families
# Sugar/carb-conscious (e.g. dieters, diabetics)
# Seltzer fans (e.g. people of recent European or Jewish descent)
# People for whom space is at a premium (eg. college students, apartment dwellers, RVers, boaters)
# Energy drink fans (for our Energy Drink sodamix)
# Upscale homes who consume imported sparkling water (for our Penguin machine)



Almost everyone drinks soda or seltzer/sparkling water. Even upscale households, who tend to index lower on in-home soda, tend to index much higher on sparkling water, seltzer and cocktail mixers such as Ginger Ale and Tonic. Soda-Club’s compactness, mobility and space-saving convenience make it an attractive appliance for boats, RVs, second homes…even college dorm rooms. In short, Soda-Club offers a single appliance solution that provides beverages catering to every taste palate in the household.

Demographic results from a recent customer survey:
# 53% Male
# 77% Age 25-55 years old
# 85% Have at least some college
# 80% Have household income over $50K
# 38% Have household income over $100K
# 39% Have children under 18 living in the home


SODA-CLUB: THE GIFT THAT KEEPS ON FIZZING
Most Americans have a holiday shopping list that includes brothers and sisters, friends, in-laws - and their kids. That adds up to a lot of stress and effort figuring out what to get everyone. But the Soda-Club soda maker is an ideal solution for a family gift. Mom, Dad and all the kids will love making fresh delicious soda over the holidays and throughout the year.
# Great-tasting, fizzy seltzer and soda - in over 25 great flavors
# No more lugging or storing bulky bottles and cans from the store
# Regular flavors with 2/3 less carbs, calories and sugar than store-bought
# Diet flavors sweetened with Splenda® - not aspartame
# No batteries ... No electricity ... No cleanup
# Money back guarantee. Three-year warranty



A Soda-Club soda maker is a unique and memorable gift for just about any occasion.
# Holidays
# Birthdays
# Mother’s Day
# Father’s Day
# Housewarmings
# Weddings
# Showers
# Graduation

Consumer Pricing: Package prices range from $89.99 to $349.99 depending on the choice of soda maker and package components. There is free shipping on all value packages.

Delivery areas: Soda-Club delivers anywhere in the continental United States, plus most areas of Canada. We cannot ship to PO boxes. Deliveries are made within 7-10 business days after placing an order.

Soda-Club limits any downside risk for customers by offering a 30-day money-back guarantee, and a three-year warranty on all home soda makers, something that is nearly unheard of among small appliances.